A comprehensive, feature-by-feature comparison of Iconosquare and Metricool to help you choose the best social media management tool in 2026.
Iconosquare leads in 2 categories while Metricool leads in 4, with 6 ties. Both are capable tools, but for the best value with AI-powered features and a free plan, consider Planify as a modern alternative to both.
See how Iconosquare and Metricool stack up across 12 key features
| Feature | Iconosquare | Metricool |
|---|---|---|
| AI-Powered Scheduling | ||
| AI Content Assistant | Better | |
| Analytics & Reporting | ||
| Team Collaboration | ||
| Bulk Scheduling | Better | |
| RSS Feed Automation | Better | |
| Content Calendar | ||
| Link in Bio | Better | |
| Social Inbox | Better | |
| Custom Reporting | ||
| Hashtag Suggestions | ||
| Media Library | Better |
The biggest differences between Iconosquare and Metricool that will affect your decision
Iconosquare offers social inbox while Metricool does not. This gives Iconosquare an edge for users who need this capability.
Iconosquare offers media library while Metricool does not. This gives Iconosquare an edge for users who need this capability.
Metricool offers ai content assistant while Iconosquare does not. This gives Metricool an edge for users who need this capability.
Metricool offers bulk scheduling while Iconosquare does not. This gives Metricool an edge for users who need this capability.
Iconosquare starts at $59/mo vs Metricool at $22/mo
Starting at $59/mo14-day free trial
Starting at $22/moFree plan available
Here's our recommendation based on your needs
Common questions about Iconosquare vs Metricool
Iconosquare has deeper analytics with industry benchmarks and competitor tracking. Planify offers AI-powered insights with solid analytics at a fraction of the cost ($19/mo vs $59/mo).
No, Iconosquare starts at $59/mo after a 14-day trial. Planify offers a free plan with analytics included, and Pro at $19/mo — 67% cheaper.
Metricool has strong analytics including ad tracking and competitor analysis. Planify offers AI-powered insights and simpler reporting. Metricool is better for pure analytics; Planify is better for AI-optimized scheduling with good analytics.
Yes, Metricool offers a free plan with 50 posts/month. Planify's free plan offers 30 posts/month but includes AI features and a cleaner interface.
It depends on your needs. Iconosquare is best for brands and agencies that prioritize deep analytics and competitor tracking, while Metricool is best for marketers who want analytics-heavy social media management with ad tracking. We recommend trying Planify as an alternative that combines the best of both with AI-powered features and a free plan.
Yes, switching between social media management tools is straightforward. Simply connect your social accounts to the new platform and start scheduling. Your existing posts on the old platform remain unaffected during the transition.
Learn more about Iconosquare and Metricool
Planify combines the best of both worlds with AI-powered scheduling, a generous free plan, and support for 7+ platforms including Bluesky and Threads.