A comprehensive, feature-by-feature comparison of Loomly and Iconosquare to help you choose the best social media management tool in 2026.
Loomly leads in 3 categories while Iconosquare leads in 2, with 7 ties. Both are capable tools, but for the best value with AI-powered features and a free plan, consider Planify as a modern alternative to both.
See how Loomly and Iconosquare stack up across 12 key features
| Feature | Loomly | Iconosquare |
|---|---|---|
| AI-Powered Scheduling | Better | |
| AI Content Assistant | Better | |
| Analytics & Reporting | ||
| Team Collaboration | ||
| Bulk Scheduling | Better | |
| RSS Feed Automation | Better | |
| Content Calendar | ||
| Link in Bio | ||
| Social Inbox | ||
| Custom Reporting | Better | |
| Hashtag Suggestions | ||
| Media Library |
The biggest differences between Loomly and Iconosquare that will affect your decision
Loomly offers ai content assistant while Iconosquare does not. This gives Loomly an edge for users who need this capability.
Loomly offers bulk scheduling while Iconosquare does not. This gives Loomly an edge for users who need this capability.
Loomly offers rss feed automation while Iconosquare does not. This gives Loomly an edge for users who need this capability.
Iconosquare offers ai-powered scheduling while Loomly does not. This gives Iconosquare an edge for users who need this capability.
Loomly starts at $42/mo vs Iconosquare at $59/mo
Starting at $42/mo15-day free trial
Starting at $59/mo14-day free trial
Here's our recommendation based on your needs
Common questions about Loomly vs Iconosquare
Loomly excels at team workflows and content approvals. Planify offers AI-powered scheduling, more platform support, and a free plan. Loomly starts at $42/mo while Planify Pro is $19/mo.
No, Loomly offers only a 15-day trial. Planify provides a permanently free plan with 3 accounts and AI features.
Iconosquare has deeper analytics with industry benchmarks and competitor tracking. Planify offers AI-powered insights with solid analytics at a fraction of the cost ($19/mo vs $59/mo).
No, Iconosquare starts at $59/mo after a 14-day trial. Planify offers a free plan with analytics included, and Pro at $19/mo — 67% cheaper.
It depends on your needs. Loomly is best for marketing teams needing content approval workflows and collaboration, while Iconosquare is best for brands and agencies that prioritize deep analytics and competitor tracking. We recommend trying Planify as an alternative that combines the best of both with AI-powered features and a free plan.
Yes, switching between social media management tools is straightforward. Simply connect your social accounts to the new platform and start scheduling. Your existing posts on the old platform remain unaffected during the transition.
Learn more about Loomly and Iconosquare
Planify combines the best of both worlds with AI-powered scheduling, a generous free plan, and support for 7+ platforms including Bluesky and Threads.