A comprehensive, feature-by-feature comparison of Metricool and Loomly to help you choose the best social media management tool in 2026.
Metricool leads in 3 categories while Loomly leads in 2, with 7 ties. Both are capable tools, but for the best value with AI-powered features and a free plan, consider Planify as a modern alternative to both.
See how Metricool and Loomly stack up across 12 key features
| Feature | Metricool | Loomly |
|---|---|---|
| AI-Powered Scheduling | Better | |
| AI Content Assistant | ||
| Analytics & Reporting | ||
| Team Collaboration | ||
| Bulk Scheduling | ||
| RSS Feed Automation | ||
| Content Calendar | ||
| Link in Bio | Better | |
| Social Inbox | Better | |
| Custom Reporting | Better | |
| Hashtag Suggestions | ||
| Media Library | Better |
The biggest differences between Metricool and Loomly that will affect your decision
Metricool offers ai-powered scheduling while Loomly does not. This gives Metricool an edge for users who need this capability.
Metricool offers link in bio while Loomly does not. This gives Metricool an edge for users who need this capability.
Metricool offers custom reporting while Loomly does not. This gives Metricool an edge for users who need this capability.
Loomly offers social inbox while Metricool does not. This gives Loomly an edge for users who need this capability.
Metricool starts at $22/mo vs Loomly at $42/mo
Starting at $22/moFree plan available
Starting at $42/mo15-day free trial
Here's our recommendation based on your needs
Common questions about Metricool vs Loomly
Metricool has strong analytics including ad tracking and competitor analysis. Planify offers AI-powered insights and simpler reporting. Metricool is better for pure analytics; Planify is better for AI-optimized scheduling with good analytics.
Yes, Metricool offers a free plan with 50 posts/month. Planify's free plan offers 30 posts/month but includes AI features and a cleaner interface.
Loomly excels at team workflows and content approvals. Planify offers AI-powered scheduling, more platform support, and a free plan. Loomly starts at $42/mo while Planify Pro is $19/mo.
No, Loomly offers only a 15-day trial. Planify provides a permanently free plan with 3 accounts and AI features.
It depends on your needs. Metricool is best for marketers who want analytics-heavy social media management with ad tracking, while Loomly is best for marketing teams needing content approval workflows and collaboration. We recommend trying Planify as an alternative that combines the best of both with AI-powered features and a free plan.
Yes, switching between social media management tools is straightforward. Simply connect your social accounts to the new platform and start scheduling. Your existing posts on the old platform remain unaffected during the transition.
Learn more about Metricool and Loomly
Planify combines the best of both worlds with AI-powered scheduling, a generous free plan, and support for 7+ platforms including Bluesky and Threads.