A comprehensive, feature-by-feature comparison of Sprout Social and Metricool to help you choose the best social media management tool in 2026.
Sprout Social leads in 2 categories while Metricool leads in 1, with 9 ties. Both are capable tools, but for the best value with AI-powered features and a free plan, consider Planify as a modern alternative to both.
See how Sprout Social and Metricool stack up across 12 key features
| Feature | Sprout Social | Metricool |
|---|---|---|
| AI-Powered Scheduling | ||
| AI Content Assistant | ||
| Analytics & Reporting | ||
| Team Collaboration | ||
| Bulk Scheduling | ||
| RSS Feed Automation | ||
| Content Calendar | ||
| Link in Bio | Better | |
| Social Inbox | Better | |
| Custom Reporting | ||
| Hashtag Suggestions | ||
| Media Library | Better |
The biggest differences between Sprout Social and Metricool that will affect your decision
Sprout Social offers social inbox while Metricool does not. This gives Sprout Social an edge for users who need this capability.
Sprout Social offers media library while Metricool does not. This gives Sprout Social an edge for users who need this capability.
Metricool offers link in bio while Sprout Social does not. This gives Metricool an edge for users who need this capability.
Metricool starts at $22/mo compared to Sprout Social at $249/mo, making it the more affordable option for budget-conscious users.
Sprout Social starts at $249/mo vs Metricool at $22/mo
Starting at $249/mo30-day free trial
Starting at $22/moFree plan available
Here's our recommendation based on your needs
Common questions about Sprout Social vs Metricool
Sprout Social targets enterprise clients with social listening, CRM, and advanced reporting. At $249/mo minimum, it's designed for companies with large social media teams. Planify offers core scheduling and analytics features for $19/mo.
For scheduling, analytics, and content management — yes. Planify lacks social listening and CRM features, but for 90% of social media management tasks, it delivers comparable value at a fraction of the cost.
Metricool has strong analytics including ad tracking and competitor analysis. Planify offers AI-powered insights and simpler reporting. Metricool is better for pure analytics; Planify is better for AI-optimized scheduling with good analytics.
Yes, Metricool offers a free plan with 50 posts/month. Planify's free plan offers 30 posts/month but includes AI features and a cleaner interface.
It depends on your needs. Sprout Social is best for large enterprises and agencies with big budgets needing advanced social crm, while Metricool is best for marketers who want analytics-heavy social media management with ad tracking. We recommend trying Planify as an alternative that combines the best of both with AI-powered features and a free plan.
Yes, switching between social media management tools is straightforward. Simply connect your social accounts to the new platform and start scheduling. Your existing posts on the old platform remain unaffected during the transition.
Learn more about Sprout Social and Metricool
Planify combines the best of both worlds with AI-powered scheduling, a generous free plan, and support for 7+ platforms including Bluesky and Threads.